Alexandre Gama is an entrepreneur and businessman from Brazil. Born in 1958, Gama is most well-known as the CEO of one of the largest advertising agencies in Brazil, Neogama. The agency was founded in 1999, and quickly attained status as one of the most rapidly growing companies in the country. Gama has been listed as one of Brazil’s most important leaders in the realms of publicity and marketing by About Magazine and Grupo Consultore, respectively.
After partnering with a London Advertising agency called BBH in 2002, Gama split off from BBH in 2016 after 14 years of partnership. Since that time, Neogama has operated independently in Brazil. In addition to his contributions in the world of advertising, Gama is also active in the Brazilian music industry. In 2014, he founded VIOLAB, a company designed to showcase the local talent of various Brazilian musicians.
The Brazilian entertainment industry is full of mind blowing creations. The industry is thriving, and soon it will overtake the US, which many people consider as the most-hyped in the whole world. Behind this highly successful industry in the South American country is a group brilliant and talented individuals. One of them is Jose Borghi, a veteran advertising expert living in Sau Paulo.
Jose Borghi started his advertisement career at a young age. He drew his inspiration from a scenic cinema he attended with his sister while he was in high school. He was mesmerized with how the editors played with the images and graphics to create varying and mind-blowing visuals.
Today, he is one of the most influential advertising executives in the country. He co-owns the Borghi Lowe Advertising Company. Many adverts that have hit the Brazilian TV screens are productions from Borghi Lowe. One of the adverts that largely caught many people’s attention involved children who appeared dressed up like animals as they sang jingles. Another advert involved a mind-blowing motivational visual known as “Love.”
Jose Borghi went to Pontifical Catholic University Campinas where he graduated with a bachelor’s degree in media marketing and advertising. He secured his first job as an editor in Standart Ogilvy. He then joined FCB and DM9 to work as a writer. Though there were several challenges, Jose Borghiworked his way to the top advertisement leadership hierarchy. With a desire to make a difference by creating something unique, Jose started Borghi Lowe to help market various brands in the country. With a lot of energy and desire to succeed in business he pumped a lot of money in the business to create brand awareness.
The company has worked with big brands such as Toyota and Nike to promote their products in Brazil through advertisement. Jose Borghi works alongside his business partner Andre Gomes to ensure everything goes on smoothly. Jose continues to make an impact on the Brazilian entertainment industry through adverts. He is a man to reckon based on his talents and courage to try out new techniques using cutting-edge technology. Many people in the country love his work. Many young men and women look up to him for inspiration and direction.
Jose exemplary work has earned him several awards from reputable organizations in the world. He is a proud owner of 14 Lions Cannes and seven awards from the London Festival. In 2009, he was voted the Advertising Professional of Year.